3 Ways To Improve Quality Of Traffic Coming To Your Website

If you’re getting a good amount of traffic to your website, but conversions are lacking, this would either suggest that you have user experience issues on your website, or the quality of traffic that you’re driving to your website isn’t good enough in the first place. We’re here to cover the latter, as it’s really quite simple to drive traffic to your website, but whether that traffic will provide value is a different story. We’re looking at three main elements to help you improve the quality of traffic and therefore maximize the potential of your website.\

So whether you own a mould removal company or sell pyjama’s. SEO can benefit you, it’s not a service restricted for specific businesses and can be utilised for everyone.

Improve Your SEO Strategy

Firstly, you may need to improve your SEO strategy, or start one if you don’t have one in place. SEO can provide some of the most qualified traffic, as you’re investing in targeting people who are looking for exactly what you have to offer (when you select the right keywords) and are doing it with intent, as opposed to showing them an ad and hoping they’re both in a position to buy and interested in the product. So, you need to choose the keywords you’re targeting carefully, to make sure that when someone searches for that keyword and lands on your website, they’ll find exactly what you offer.

For example, if you sell expensive hair oils, targeting keywords like “hair oils” is not only much more competitive, but people will land and will likely not be expecting a high price point. However, if you were to target things like “luxury hair oils”, you’re more likely to rank, and people are landing on the website with an expectation of the price point. Similarly with professional services, it might be tempting to try and rank for generic keywords like “lawyers Manchester”, but it’ll be much more beneficial to go after terms that are directly related to the services you provide, such as “personal injury lawyers Manchester”.

Working with an SEO agency to help with this is beneficial as they’ll be able to identify keywords that will drive that organic traffic through, because it’s easier said than done.

Utilise Advantage+ and PMAX Campaigns

Next, you should utilize Advantage+ campaigns on Meta and PMAX campaigns on Google. Both of these platforms are designed to utilise patterns in data in order to decide what to target and bid on, as opposed to you deciding what you think is the right thing to target and going after it. For example, let's go back to the luxury hair oil example, you might come up with a list of brands and target their audiences on meta, whereas in reality, it’s other interests that people have in common that cause them to purchase your products. With PMAX, you might think certain keywords are going to be most effective in driving traffic, however a different combination are better suited. So, put your trust in the algorithms if you haven’t already!

Focus On Your Organic Social Media

Last but not least, you should also focus on your organic social media. If you can get people to follow you, it means they show a genuine interest in your brand. If you then provide a reason for them to stay with engaging content that they can relate to, it helps to build a solid customer base. So, we’d recommend that you focus on building your social media followers and posting genuine, interesting content, and it can help to make sure you’re creating a hub of loyal customers who will be the qualified traffic you want and need.